SEO: search engine optimization

The term benchmark, originates from the history of guns and ammunition, in regards to the same aim as for the business term: comparison and improved performance.

Benchmarking is used to measure performance using a specific indicator.

SEO Benchmarks

check gotchseo.com guide.

You don’t need to benchmark 50 different SEO metrics.

Instead:

Focus on the KPIs that actually matter to develop an effective SEO strategy.

SEO Key Performance Indicator (KPI)

A KPI is a metric to keep track of your SEO efforts and website performance over time.

(Metrics are quantifiable measurements used to track, evaluate, and assess the performance of specific processes, activities, or objectives)

SEO Benchmarking

SEO benchmarking consists of an analysis of the company’s website, competitor sites, and other well-positioned pages to uncover effective optimization strategies and techniques, ultimately aiming for improved rankings within Google’s Search Engine Results Pages (SERPs).

SEO metrics (or KPIS)

• Total clicks and the best way to see how much traffic google is sending us is through the google search console, the total clicks. we can also get the total impressoins (the number of appearance of pages, and the average ctr), but still total clicks is more important.
• Core Web Vitals (google report related to the user experience signals) shows URL performance grouped by status  (Poor, Need improvement, Good), metric type  (CLS(Cumulative Layout Shift), INP(Interaction to Next Paint), and LCP(Largest Contentful Paint)), and URL group  (groups of similar web pages). see link for more details, url groups, ranking. note that user engagement metrics are a bigger part of the Google’s AI-based RankBrain algorithm
• Referring Domains. backlinco team discovered that links are still a key part of Google’s algorithm. top ranking pages have more backlinks than lower ranking pages, and the same thing for the referring domains. (backlinks are links on other websites that point to your website, see more details link ) (Referring domains are domains from which the target website or web page has one or more backlinks. link )
• Organic Traffic another measurment for the traffic we get from google, we can find this metric in google analytics, the difference between this and the total clicks is the way of measurement, total clicks measures traffic from google, and organic traffic all search engines.
• Other user experience metrics other two key points we must take into consideration that google uses in their algorithm are : they are the most important keys that google measures ho people interact with our website. and we can find them both on google analytics.
  • Bounce rate (the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase). link for details
  • Dwell time (the duration a visitor spends on a webpage before returning to the search engine results page (SERP)). link for details
• Traffic cost (skipped)
• Indexed pages refers to the number of pages from the website that google has indexed, site:gdgalgiers.com, or for more details on the google search console.
• Average CTR which is the percentage of people that see our website in google and click on the site, the higher the better. ‘if your site gets more clicks than normal, it makes Google say: “This site is a super relevant result for this keyword. Let’s bump it up a few spots”’
• Keyword Rankings. our rank for a set of keywords, and a way to track it is using a rank tracking tool ex Rank Tracker , or organic keyword reports in SEO tools like semrush , the second approach is much better because it gives an overview for all the keywords you rank for.
• Coverage Errors they are crawling and indexing problems that our site has, its not always possible to get this number down to zero

SEO and SEO Brenchmarking Tools

and now for the differet metrices we suggested to follow on our strategy, here are some of the tools to keep track on them and to improve them:

• sitebulb for seo audits
• Screaming Frog for seo audits
• ahrefs
• semrush
• the detailed extension
• google suite
  • google search
  • google business Profile
  • google search console
• seoTesting.com
• hunter
• agency analytics

International SEO (so it is accessible from different region)

details in link

International SEO is the process of optimizing your website to improve your rankings and traffic in international markets.

1. Understand what regions or languages you want to target and prioritize

we can take a look on google search console to see the countries we are getting interests from.

if gdg dont have a GSC, we create one.

2. The first step in SEO localization: localized keyword research

Doing localized keyword research show you how much search interest there is for your product or service in different countries.

• List the most important keywords
• Localize your keywords into the native language of the markets

the tools that can be used are: semrush, ahrefs.

3. Decide which pages you will localize

4. Decide site and URL structure

5. Domain and URL structure

Improving SEO Metrics in Astro.js

link for details

Creating a sitemap.xml

On page optimization

On-Page Optimization: Optimizing Titles, Meta Descriptions, and Headings

Image Optimization, Balancing Quality and Performance: storing images in the src/ if we want them to be processed, using the image component.

rewsponsive images with the <Picture /> component.

if we use the html <img/> tags, the images wioll not be processed and optimized.

see details in the link .

Building a Strong Backlink Profile: Earning Links Naturally using the gdg community, Backlinks, incoming links from other websites to yours, are a significant ranking factor in search engine algorithms. A strong backlink profile demonstrates the credibility and authority of your website.